8 articles in this category
When a company decides to redesign its logo, the initial excitement often collides with a messy reality: too many opinions, vague feedback, and a cree...
A logo redesign can feel like putting your brand on trial: you must defend your choices, prove the new mark works, and win over skeptics. This guide b...
Why Logo Redesign Matters: More Than Just a Pretty PictureA logo redesign often gets misunderstood as a superficial makeover, like slapping fresh pain...
A logo redesign is like renovating the front door of your house. Do it well, and guests feel welcomed and impressed. Do it hastily, and they may not r...
Every brand eventually faces a moment of truth: the logo that once felt fresh now looks tired, or worse, it no longer reflects what the company does. ...
If you've ever stared at your company's logo and wondered whether it's time for a change, you're not alone. Logo redesign is one of those projects tha...
Your logo works harder than any other piece of your brand identity. It appears on your website, your social media profiles, your business cards, and m...
Introduction: The Logo as a Strategic Verdict, Not a DecorationIn my practice, I often begin client conversations with a provocative question: "What d...